Rewriting the Code
Begun in early 2017, Rewriting the Code is a 501(c)(3) nonprofit organization with the goal to build a community of exceptional college women with a passion for technology, and to empower women to become the next generation of engineers and tech leaders. From the very beginning, we have acted as an extension of the RTC team, developing the brand and all associated tactics, building and maintaining the website, and engaging in strategy discussions, with the goal to help build the community.
Objective
Create a completely new brand and all branding signals from scratch, and pull these through in a variety of tactics that help bring women into the Rewriting the Code community.
Results
Within a very short time, the community has reached 5,000+ women and is still growing strong. We continue to act as a partner to the RTC team and expect to see more great results this year.
